Food waste is threatening the way of life for all of us. That’s why a movement has emerged to counteract that fact – and it is spreading worldwide: The Zero Waste movement. The definition of the Zero Waste International Alliance (ZWIA) describes the Zero Waste philosophy as follows:
The conservation of all resources by means of responsible production, consumption, reuse, and recovery of all products, packaging and materials, without burning them and without discharges to land, water or air that threaten the environment or human health.
So, what can we do about it? Simply start with the little big contributions of everyday life: That’s where the highest wastage rates of food occur. For example: fruits and vegetables. Our VitaFresh technology helps you keep your vegetables and fruits fresh for longer, resulting in more food to enjoy and less to be wasted. “ZERO IS HERO” is Bosch’s first step for our small contribution to a bigger cause. We believe that zero food waste is not only a goal to strive for, but a goal that can actually be achieved.